The MCD Team
Get to know the people behind the insights! With decades of experience across higher education, enrollment management, marketing, and analytics, the professionals at Moore College Data work hard to bring the data to you.
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M. Brad Pochard
President and Managing Director
Brad, a graduate of Wittenberg University, brings over two decades of proven expertise in enrollment management, strategic marketing, and institutional growth to his role as President and Managing Director of Moore College Data. With a career marked by leadership roles at top-tier universities, Brad is a visionary who excels in transforming data-driven insights into actionable strategies that drive enrollment success, elevate market positioning, and enhance student outcomes. Before joining Moore College Data, Brad served as Associate Vice President of Enrollment and Dean of Admission at Furman University. There, he led transformative initiatives that increased applications by 61%, improved retention rates to a record 92.5%, and achieved unprecedented diversity and selectivity metrics. His strategic leadership also included leveraging innovative technologies, optimizing financial aid strategies, and executing cutting-edge marketing campaigns, further solidifying Furman’s reputation as a premier institution.
Dr. Leigh N. Moore
Founder
Leigh Moore is a dedicated expert in higher education data, with decades of experience helping students, families, and educational professionals navigate the complexities of the college admissions process. As the founder of Moore College Data, Leigh curates and delivers in-depth, accessible insights from leading resources such as IPEDS, College Scorecard, and Common Data Sets. Her tailored data products empower students, counselors, and institutions to make informed, confident decisions. With a background as a math educator and college counselor, Leigh brings a unique blend of analytical rigor and student-centered counseling expertise to her work. She holds a BS in Secondary Education and Mathematics from Vanderbilt University and completed a dental residency after earning a DMD from the University of Louisville. Her data-driven approach is complemented by a personal understanding of student challenges, particularly for high-achieving athletes and those navigating complex financial aid scenarios. Leigh’s contributions to the field of college counseling extend beyond her business. She has co-presented at national conferences such as NACAC and IECA on “Data Literacy for College Counselors” and co-founded the Consortium of Louisville Independent College Counselors. Leigh also enriches the college admissions landscape through her blog, which blends practical advice with thoughtful analysis of enrollment trends. Whether you're seeking guidance to craft a college list, analyze financial aid packages, or explore institutional data, Leigh Moore’s expertise is a vital asset on your journey.
Bill Preble, Ed.D.
Senior Strategist and Advisor
With a career defined by strategic planning, data-driven decision-making, and mission-focused leadership, Preble is passionate about fostering institutional success and innovation in education. Bill Preble has more than 35 years of leadership experience in education, spanning higher education and K-12 institutions, and has held senior roles at notable institutions such as Vanderbilt University, where he served as Executive Director of Enrollment Affairs, leading initiatives in predictive modeling, enrollment centralization, and operations streamlining. As Vice President of Enrollment, Marketing, and Communication at Ohio Wesleyan University, he drove advancements in financial aid strategies, ERP systems, and scholarship redesign, improving both enrollment and retention. Preble has also contributed his expertise as an Adjunct Instructor at Vanderbilt’s Peabody College, guiding capstone projects on enrollment management, and has held senior positions at Brentwood Academy, Hanover College, and Butler University.
Greg Robinson
Director of Communications
As a marketing and communications specialist, Greg brings a unique blend of creative storytelling, data-informed decision-making, and people-centric strategies to help organizations enhance engagement, grow their reach, and achieve measurable success. With a deep understanding of CRM systems, analytics, and branding, Greg excels in creating cohesive strategies that align with institutional goals. From building emergency communication frameworks to producing impactful digital content, his expertise ensures clarity and consistency across all channels. His prior roles as a Director of Marketing and Communications, Admission, and Recruitment showcase his ability to lead cross-functional teams and execute strategic plans effectively.
Sara Petty
Nonprofit Liaison
Sara brings a wealth of experience in data-driven strategy and education consulting to her role at Moore College Data. Sara specializes in using data to enhance organizational effectiveness and empower educational institutions to better serve their students and communities. Her leadership background includes overseeing large-scale educational initiatives such as the expansion of EMERGE, where she doubled the program’s reach and significantly boosted college matriculation rates at top institutions. Sara’s ability to distill complex data into clear strategies helped high schools across Houston Independent School District establish comprehensive school profiles and foster partnerships that provided students with innovative learning opportunities and financial support. At Moore College Data, Sara combines her passion for education and expertise in analytics to deliver tailored solutions for clients. From data preparation to strategic planning, her commitment to excellence helps organizations achieve measurable results that align with their missions and goals.
Davey Fernandez
Analytics Consultant
A dynamic analytics consultant with over eight years of experience turning complex data into actionable insights that drive measurable business value, Davey has a dual foundation in Industrial Engineering from Georgia Tech and Data Science from UC Berkeley. Davey specializes in advanced business intelligence (BI), data visualization, and compelling storytelling techniques to illuminate strategic opportunities for clients. At Moore College Data, Davey combines his extensive industry experience with his commitment to education and innovation, delivering tailored analytics solutions that help colleges and universities thrive in an increasingly data-driven world.